BUILT AROUND YOUR BUSINESS.
NOT AN AGENCY PACKAGE.
Outdoor companies don't all need the same thing—and they certainly don't all need to start in the same place.
Some brands need help launching their first professional advertising campaign. Others need consistent marketing support across multiple channels. And some need experienced marketing and business leadership working alongside ownership to help drive the next stage of growth.
Black Light structures each relationship around the needs, priorities and stage of the business.
Start where it makes sense. Build from there.
GET STARTED
FOCUSED SUPPORT.
A SMARTER PLACE TO BEGIN.
You don't need a massive marketing budget or a full-service engagement to start working with Black Light.
Many growing outdoor companies simply need experienced help in the areas that can make the biggest immediate difference. We can begin with a focused scope, establish priorities and build from there as the business grows.
GOOD FIT FOR
Emerging outdoor brands
Founder-led companies
Companies building their first consistent marketing program
Brands needing professional support without an internal marketing department
Established companies needing help in one specific area
WHERE WE CAN START
Social media and content
Meta advertising
Creative development
Email marketing
E-commerce support
Product launches
Marketing strategy
Campaign development
YOU DON'T HAVE TO DO EVERYTHING AT ONCE.
We'll help identify where your resources can make the greatest impact today—and leave room to expand the relationship when it makes sense.
ONGOING PROGRAMS STARTING AT $750/MONTH
Project-based engagements are also available.
BUILD MOMENTUM
CONSISTENCY CREATES MOMENTUM.
As a company grows, marketing becomes more difficult to manage one initiative at a time. Advertising needs creative. Creative needs a strategy. Social should support product launches. E-commerce needs traffic. And all of it needs to work together.
At this stage, Black Light becomes an ongoing extension of the company's marketing efforts—providing consistent strategy and execution across the areas that matter most.
STRATEGY
Marketing planning, campaigns, promotions and product launches.
ADVERTISING
Paid media, audience development, retargeting, testing and optimization.
CONTENT
Social media, creative, copy, email and coordinated brand communication.
E-COMMERCE
Website strategy, product presentation, promotions, conversion and digital growth.
The exact scope is built around the company. We don't add services simply to make an engagement larger.
SCALE
WHEN YOU NEED MORE
THAN A MARKETING AGENCY.
Growth eventually creates a different set of challenges.
Marketing, sales, e-commerce, dealers, distributors, retail and outside partners begin to overlap. Decisions in one area can directly affect another.
At this stage, Black Light can work alongside ownership and leadership as a fractional marketing and growth team—helping establish direction, coordinate initiatives, evaluate opportunities and keep the different parts of the business moving toward the same objectives.
YOUR ANSWER FOR
Executive-Level Strategy
Marketing Leadership
Sales & Channel Alignment
Dealer & Distributor Strategy
Retail Development
E-Commerce Growth
Partner & Vendor Coordination
This is where Black Light's broader experience becomes especially valuable—from senior executive and Fortune 500 environments to startups, entrepreneurship and hands-on business building.
NOT READY FOR AN ONGOING ENGAGEMENT?
START WITH A PROJECT.
Sometimes the right relationship starts with solving one problem.
Black Light works with outdoor companies on select project-based initiatives that don't require an ongoing monthly engagement.
Marketing Audits • Meta Campaigns • Product Launches • Creative Development • Dealer Materials • Retail Presentations • E-Commerce Reviews • Strategy Sessions
Marketing Audits • Meta Campaigns • Product Launches • Creative Development • Dealer Materials • Retail Presentations • E-Commerce Reviews • Strategy Sessions
A project gives both sides an opportunity to work together, create something valuable and determine whether a larger relationship makes sense.
STILL NOT SURE WHERE YOU FIT?
Or just start a conversation →